SolarSPELL

Branding, 2024
Procreate, Illustrator, Photoshop

As a Graphic Design Intern working with the Communications Team, our goal was to educate passersby about SolarSPELL’s mission: the global empowerment of offline learners through localized educational libraries. To do this, we ideated wall wrap designs for the SolarSPELL office. An updatable map and statistics that can change as the initiative grows needed to adhere to budget and space restraints. A photography-based design and a vector-based design were shortlisted before production.

Next, a t-shirt was designed using a superhero slogan for the team to wear at events. The only request? The design must not show stereotypical imagery of a little boy. Instead, I concocted a superhero character made from the physical SolarSPELL device to portray empowerment while giving context about the device.

This character design prompted the Communications Team to request a mascot based on the SolarSPELL logo. Hence, my next task! Many versions of SPELLY the mascot were created before presenting strongest concepts. The final mascot continues to be used in animations and promotions created by current interns, giving SolarSPELL a personable brand voice.