Packaging Redesigns

Packaging, 2023-2024
Illustrator, Photoshop, InDesign

Existing Burt’s Bees packaging could be more accessible to all needs and abilities. It was modified to be more user-friendly through the addition of a clear product window for seeing, a pull-tab for opening, an application image for understanding, and higher-contrast text for reading.

Existing Teddy Grahams packaging was redesigned to fit a cube with a minimal aesthetic to succinctly communicate branding. Direct and indirect relationships between elements within a hierarchy encourage consumers see pick up and rotate the package.