One Lullaby

Logo and Branding, 2023
Illustrator, Photoshop

A randomly selected number and letter were provided. The task? Combine the two forms to produce an innovative and memorable symbol to form a visual identity system. Then, a company name was chosen based on the number and letter, along was an industry that fit the look and feel.

After being given the number 1 and the letter L, sketches flushed out initial ideas and reached more inventive concepts. The final logo resembled a bed when rotated left, so it was placed in the mattress industry and named One Lullaby. This informed brand attributes and design elements; a relaxing light blue, organic rounded typography, and peaceful cloud imagery. The result is a distinctive brand identity that fits within its industry, rivals competitors, and has a cohesive aesthetic based on its logo.