Klein Tools

Branding, 2024
Procreate, Illustrator, Photoshop, InDesign

Visuals are essential in getting consumers excited about products. That’s why Klein Tools Tradesman Club’s monthly sticker giveaway is a strong opportunity to engage our audience. I illustrated the sticker for Safety Month using Procreate, a tool that the team had not used for a sticker before, opening up ideas for the future. The result? The sticker reached the maximum number of 10,000 monthly sign-ups.

Flyers, brochures, sell sheets, and catalogs worked together to bring attention to upcoming event and hot items. One Counter Day flyer alone initiated multiple follow-up orders and yielded over $3,000 in revenue in only four hours.

Additional projects included stickers to promote the collaboration between Klein Tools and CED, a bump cap design that was chosen as a top five finalist, product callouts, and educational banners. These designs leave a lasting impression, cultivating customer connections.