Feelings Matter

Brand Campaign, 2023
Illustrator, Photoshop

It is not a simple task to raise awareness for a broad, expansive, and emotionally charged issue in one unified social campaign. So when educating a target audience of school-aged children about the impacts of covert indirect bullying, a simple logo, friendly imagery, and sincere branding illustrate dire consequences without crossing the line of controversy.

The campaign is communicated through a print ad, social media carousel, and tote bag. A bookmark and notebook were proposed as a tangible way to remember the campaign and could be passed out at school assemblies.