Coloroni

Packaging, 2024
Illustrator, Photoshop, InDesign

This line of boxed rainbow macaroni and cheese products appeals to children and families. After multiple rounds of logo sketching and brand ideation, assets and renderings were created. The technical side of layout, artwork positioning, and file preparation were mastered when creating a print-ready, mass-producible dieline. Shapes, colors, typefaces, and artwork combine to tell a creative, consumer-relevant story and forge emotional connections to Coloroni's larger brand ecosystem, driving sales.